
Life in the DreamSnug™
Snug Days, Quiet Nights
The 2am Problem
It's Not You. It's the Wrap.
Babies are born with the startle reflex — arms fly up, eyes fly open, and everyone's awake again. Traditional wraps fight it by pinning arms down. Babies fight back.
They escape the wrap
Ten-minute wrap job, undone in one wriggle. Loose fabric in the cot is the result.
They startle awake
Arms pinned down means the reflex wakes them — and you — over and over.
The DreamSnug™ way
Arms up, hands near their face — the position they slept in for nine months. Zipped in, settled, asleep.
Designed With Purpose
Every Detail Has a Job
Arms-up wings
Supports natural self-soothing — hands stay near the face, just like in the womb.
TOG 1.0 breathable cotton
Snug without overheating — made for year-round Aussie nights.
Silent two-way zip
Opens from the bottom for nappy changes that don't end the nap.
Nothing to come loose
No wrapping technique, no loose blankets, no fabric near little faces.
The Twin Pack
One's Always in the Wash
Ask any mum. Between overnight leaks and milk spills, a single swaddle never survives the week. That's why the second one's free.
WINTER SALE
Buy 1, Get 1 FREE
- One on the bub, one in the wash
- Mix sizes & colours — your pick
- Fast, tracked Australia Post shipping
Offer ends Sunday
Get the Fit Right
Sizing & Dressing Made Simple
Size by weight, not age
| Size | Weight | Approx. age |
|---|---|---|
| Small | 3–7 kg | 0–3 months |
| Medium | 6–10 kg | 3–6 months |
Between sizes? Size up.
What to wear underneath (TOG 1.0)
| Room temp | Underneath |
|---|---|
| 24°C+ | Nappy only |
| 21–23°C | Short-sleeve bodysuit |
| 18–20°C | Long-sleeve bodysuit |
Questions, Answered
Everything Mums Ask Us
Is the arms-up position safe?
Arms-up is the position babies naturally adopt in the womb and supports self-soothing — hands stay near the face so bub can settle themselves. The DreamSnug™ has no loose fabric and sits clear of the face. Always place baby on their back to sleep.
When should I stop using it?
Stop swaddling as soon as your baby shows signs of starting to roll. Most bubs use the DreamSnug™ from newborn until rolling begins.
Will my baby overheat?
The DreamSnug™ is TOG 1.0 in 100% breathable cotton — designed to keep bub snug without trapping heat. Use the dressing guide above to match what they wear underneath to the room temperature.
How do I do night nappy changes?
The two-way zip opens quietly from the bottom — change the nappy with arms still snug and settled. No unwrapping, no full wake-up.
How long does shipping take?
Orders ship with tracked Australia Post delivery, arriving within 5–12 business days Australia-wide. You'll get tracking as soon as it's on the way.
What if it doesn't work for my bub?
You're covered by our 30-day guarantee. If you're not happy, contact us and we'll make it right.
Tonight Could Be the Quiet One
Zip on. Lights off. Sleep tight — for both of you.
Buy 1, Get 1 FREE — Choose ColoursWinter Sale ends Sunday · Fast tracked shipping · 30-day guarantee
Life in the DreamSnug™
Snug Days, Quiet Nights
The 2am Problem
It's Not You. It's the Wrap.
Babies are born with the startle reflex — arms fly up, eyes fly open, and everyone's awake again. Traditional wraps fight it by pinning arms down. Babies fight back.
They escape the wrap
Ten-minute wrap job, undone in one wriggle. Loose fabric in the cot is the result.
They startle awake
Arms pinned down means the reflex wakes them — and you — over and over.
The DreamSnug™ way
Arms up, hands near their face — the position they slept in for nine months. Zipped in, settled, asleep.
Designed With Purpose
Every Detail Has a Job
Arms-up wings
Supports natural self-soothing — hands stay near the face, just like in the womb.
TOG 1.0 breathable cotton
Snug without overheating — made for year-round Aussie nights.
Silent two-way zip
Opens from the bottom for nappy changes that don't end the nap.
Nothing to come loose
No wrapping technique, no loose blankets, no fabric near little faces.
The Twin Pack
One's Always in the Wash
Ask any mum. Between overnight leaks and milk spills, a single swaddle never survives the week. That's why the second one's free.
WINTER SALE
Buy 1, Get 1 FREE
- One on the bub, one in the wash
- Mix sizes & colours — your pick
- Fast, tracked Australia Post shipping
Offer ends Sunday
Get the Fit Right
Sizing & Dressing Made Simple
Size by weight, not age
| Size | Weight | Approx. age |
|---|---|---|
| Small | 3–7 kg | 0–3 months |
| Medium | 6–10 kg | 3–6 months |
Between sizes? Size up.
What to wear underneath (TOG 1.0)
| Room temp | Underneath |
|---|---|
| 24°C+ | Nappy only |
| 21–23°C | Short-sleeve bodysuit |
| 18–20°C | Long-sleeve bodysuit |
Questions, Answered
Everything Mums Ask Us
Is the arms-up position safe?
Arms-up is the position babies naturally adopt in the womb and supports self-soothing — hands stay near the face so bub can settle themselves. The DreamSnug™ has no loose fabric and sits clear of the face. Always place baby on their back to sleep.
When should I stop using it?
Stop swaddling as soon as your baby shows signs of starting to roll. Most bubs use the DreamSnug™ from newborn until rolling begins.
Will my baby overheat?
The DreamSnug™ is TOG 1.0 in 100% breathable cotton — designed to keep bub snug without trapping heat. Use the dressing guide above to match what they wear underneath to the room temperature.
How do I do night nappy changes?
The two-way zip opens quietly from the bottom — change the nappy with arms still snug and settled. No unwrapping, no full wake-up.
How long does shipping take?
Orders ship with tracked Australia Post delivery, arriving within 5–12 business days Australia-wide. You'll get tracking as soon as it's on the way.
What if it doesn't work for my bub?
You're covered by our 30-day guarantee. If you're not happy, contact us and we'll make it right.
Tonight Could Be the Quiet One
Zip on. Lights off. Sleep tight — for both of you.
Buy 1, Get 1 FREE — Choose ColoursWinter Sale ends Sunday · Fast tracked shipping · 30-day guarantee
Fast & tracked delivery Australia-wide